![]() Since writing about TikTok’s coming of age last March, the platform has come on leaps and bounds with more and more brands exploring opportunities for sponsored content (if you need some inspiration check out how these 16 brands have been already achieving success) to tap into the estimated 1.5BN+ audience, which for a large part is made up of Gen Z. Whilst this generation is yet to come fully of age their influence on their parents spending patterns will give early indications of the future opportunities and challenges that lie ahead for brands and advertisers alike so certainly one to watch for any brands looking to keep ahead of the curve. ![]() Technology prowess - parents believe their children outstrip their own knowledge of tech by the age of 8 and a quarter 97% believe everyone should have enough food to eat Social conscious - already at this young age this group are expressing altruistic values e.g. Thought you had got your head around Gen Z? Well now there’s Generation Alpha (doh!)īorn after 2010, this generation will be according to a recent report by Communications Agency, Hotwire characterised by their:ĭiversity - this generation is set to be one of the most diverse both in the sense of their population mix but also views and opinionsĭemand for choice - with everything at their fingertips the demand for innovation, personalisation and choice will be key to win their hearts (and spending power)
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